Hey there!
I'm Frendy Wijaya
Founder of Nalar Naluri

I develop and cultivate creative solutions

Let's Start
Web Design
Ui/Ux Design
Branding
Ecommerce
40.7143528 -74.0059731 Jakarta - Surabaya
//Words About
FRENDY WIJAYA
Short Biography

Creative Problems
Call for Creative Solutions

I am a project manager and design enthusiast who loves helping creative teams use technology and better work environments to solve everyday challenges. Since 2012, I've had the privilege of organizing teams of designers and developers, focusing on communication approaches that make collaborating with clients simpler and more efficient.

Occasionally, I have the honor of giving guest lectures at Binus University about navigating the creative industry. I believe that while the industry can be tough, delivering quality work is what matters most. I also like to encourage designers to learn basic programming to help bridge the communication gap with developers.

Team Leader

"Keeping the office free of politics and making sure our time at work is actually enjoyable and welcoming."

Problem Solver

"I see every problem as a chance to learn something new, and I genuinely enjoy the learning process."

Motivator

"Sharing what I know with others is incredibly rewarding, and I hope it inspires them to do the same."

A Simple Man

"I try to keep personal and professional matters separate, as I've found it's the best way to stay focused."

Spearheaded Teams of Developers and Designers Since 2012

Over the years I have spent navigating the technology and creative industries, I have developed a deep appreciation for how different professionals operate and what truly drives their best work. I have found that building successful products requires more than just individual talent; it requires creating an environment where diverse minds can easily connect. Bridging the gap between various disciplines takes empathy, patience, and a shared vision. Taking on the responsibility of uniting these uniquely talented individuals into a single, smoothly functioning team is a rewarding challenge that I genuinely enjoy embracing every day.

What I do
Resume //

The Journey

How I Got Here

Today, I work independently as a tech project manager, developer, and branding consultant. I enjoy stepping in to help businesses build useful digital solutions and refine their brand presence. Here is a brief look at the path that led me here.

PT Basic Entertainment


Business Development & Creative Manager

2025-2026
2025

Project Manager & Creative Lead

I am a creative planner and project coordinator who loves turning ambitious concepts into reality. Over the years, I've found my core strength lies in bridging the gap between imaginative design and practical, on-the-ground execution. I thrive on bringing people together, building collaborative, cross-functional teams and guiding them through complex problem solving to ensure our shared vision is delivered thoughtfully and effectively.

  • Providing Creative Vision & Design Strategy
  • Delivering Large-Scale Project Orchestration
  • Oversee Execution of Creative Projects
Employer Details +

Freelance - Branding Consultant, Web Development Manager

COVID Remote Freelancer

2022-2024

Nalar Naluri Indonesia


Founder

2014-2022
2019

Team Leader & Design Director

As the head of the company, I organize the key players of the production team while keeping the work environment as efficient and lively as possible. I believe in "no politics" office policy and spending the time in the office can be fun and productive at the same time.

  • Oversee the production pipeline
  • Providing creative solution to client and team
  • Managing deliveries of services and products
Company details +

Treeflo Global (now DesktopIP)

Design Director

2013-2014
2014

Branding, UI UX Development

DesktopIP is one of the first cloud computing players in Indonesia. They made remote computing accessible around the time citrix and TeamViewer began their expansion to this region back in 2009. I was in charge of developing their very first User Interface for the public to use while also tackling their branding issue. I managed and organized two developers and two designers to achieve the company marketing and production goals within a very short period of time.

Company Details +

BluPost Indonesia

3D Artist

2012-2013
2013

Film & Commercials Pipeline Experience

Being part of the film production pipeline and a Visual FX artist, I was able to explore some of the best creative practices in the industry. The key lesson I get from it was the importance of creative planning and traversing the execution phase.

  • Offering creative inputs to commercial pitches
  • Developing VFX assets
  • Communicating ideas to clients

Lasalle College of The Arts - Massachusetts Institute of Technology

Scholar & Intern

2008-2012
2012

A Study on Art, Film, and Technology

Majoring in film animation, I learnt the fundamental of filmmaking and production pipeline. I took 3D path to pursue the knowledge of 3D animation, CGI, and visual effects. My final works was featured in 3D Artist Magazine. Joined MiT Gambit program during my final year to explore game development and user interface for game.

The Company I Built

It's the snapshot of Nalar Naluri in 2018, the company I built and nurture with family values in mind.

//How I Work

On Going

Current Projects

Currently, I am exploring the intersection of emerging technology and practical project management. My days are split between conducting independent research into AI models and workflows, and providing consulting support for organizations looking to streamline their operations. It is a rewarding mix of quiet, technical experimentation and active, collaborative problem-solving.

  • nalarnaluri

    I am currently conducting independent research into the architecture and practical applications of agentic AI systems. My work focuses on rigorously testing various large language models, designing automated workflows, and exploring new possibilities for integrating AI into complex operational processes. Through hands-on prototyping, I am actively exploring how these emerging technologies can be leveraged to solve real-world problems, optimize technical pipelines, and drive innovative business solutions.

    01.
  • prototab

    Gtrust is a HRD consulting company that is partnering with organizations to co-create facilitative learning, strategy, and training solutions that unlock potential, shape culture, and prepare leaders and teams to grow with purpose, agility, and sustainable impact. My role involves developing and improving their brand visibility and overall market presence. I was also involved in creating their market strategy and product development plans.

    Visit Website
    02.
  • Celestia AI is an automated hiring platform that uses "agentic AI" to streamline the early stages of the recruitment process. It significantly reduces the manual effort required to vet applicants by automating CV screening, conducting natural, in-depth AI interviews with behavioral detection, and performing fraud checks. By generating comprehensive analytics and reports from these interactions, the platform allows HR teams to save time on preliminary evaluations and focus their energy on final-stage hiring decisions.

    Visit Website
    03.

Collaborate and make something awesome.

Testimonials//

Reviews

The Clients

I am lucky enough to be part of their journey in making differences and improvements.

Get in Touch